Very clear answer: with us! But why should you invest in an SEO-optimized website? Because you want to direct more traffic to your site and thus generate more orders! Or don't you?
What is a SEO text anyway?
Imagine the following scenario: A user enters a term in Google because he has a problem and is looking for a solution. You offer the solution, but so does your competition! Your competition is in first, second or third place on Google. You are in tenth place. Where will the user click on it?
At this point the SEO-optimized text helps. SEO stands for "Search Engine Optimization" and means nothing else than search engine optimized. And what is Google? Correct - a search engine!
An SEO-optimized text aims to appear as high up as possible in the search results on Google. This makes it more likely to attract prospects and potential customers to your website via Google. In the best case they contact you and in the very best case they buy your product.
How does it work?
The principle of SEO-optimized texts is basically simple. The more a text is oriented towards Google's search criteria, the more likely Google is to reward with a good ranking. The authority of your site increases because more and more users find and click on your website in the top results of Google. This is a signal to Google: Your website is relevant!
The more visitors come to your website, the more leads you generate, the more orders you get. And all this through SEO-optimized texts!
Google evaluates the texts on your website according to several important criteria, which are essential four:
- Visiting time
The search terms that a user enters in Google should be taken into account in an SEO-optimized text. These so-called "keywords" are crucial if you want to rank high on Google.
Usually there is one main keyword and 5 to 6 secondary keywords that must appear in the text. A sensible placement is also important. Keywords are included in the headline and sub-headlines, as well as several times in the body text to achieve the highest possible keyword density.
It becomes effective with long-tail keywords, i.e. keywords that are precisely tailored to your niche or industry and consist of several words. More insights and tips for your SEO texts are available at a workshop.
The whole search engine optimization is of no use if users don't like to stay on your website and actually read the content there. Therefore it is important to write texts around the keywords in a pleasant, understandable and appealing way for the target group.
The longer a user stays, the better Google rates the content delivered there. The result: a better Google ranking.
The be-all and end-all: An SEO-optimized text creates added value for the reader. This means it offers a solution to a problem and, in the best case, with insights and innovations that the reader is not yet familiar with. This makes the content of the website relevant for the user.
The more users intensively deal with your website, the higher Google estimates the relevance of your website. This is positively reflected in the ranking of the search results. Besides main and secondary keywords, an SEO-optimized text therefore contains answers!
In addition, it should be prepared in a multimedia format, i.e. contain suitable images or a video, for example. An expert survey can also be of great value to the reader.
Penalty threatens the one who copies texts. Therefore, every SEO-optimized text should be unique. So-called "duplicate content" - i.e. a text that already exists, has been copied and re-inserted - is rated negatively by Google. The ranking is correspondingly poor.
SEO-optimization therefore also means to formulate a text that avoids repetitions but contains new formulations and synonyms.