in 12 months
Cost saving per lead
4 x more
Success with online marketing and digital strategy
With digital campaigns spanning the entire marketing and sales funnel, we assist companies in increasing brand awareness, reach, leads, and customers.
Together, we optimize your processes surrounding marketing, website, sales, service, and business operations.
Our approach: Optimize your funnel
Gardening & Landscaping
Platforms & SaaS
Focus on your strengths. We help you where your company is right now.
New brand, no customers yet?
No scalable path for customers, participants or applicants?
Better overview and automation required?
Looking for new CRM and new systems?
More than one website needed? Customer portals, integrations and platforms
Our services for your digital growth
Interfaces & Middleware
Interested parties via TikTok Ads - HMKW
HMKW University of Media, Communication and Business was founded in 2008 and is a private, state-recognized university with over 1,600 students at campuses in Berlin, Cologne and Frankfurt am Main.
The university specializes in the fields of:
- Journalism & Communication
With the help of practice-oriented modules and interdisciplinary projects, a dynamic course of study is created, which makes it possible to work with real cooperation partners from the free economy and to establish valuable contacts with companies.
In order to appeal to new generations of students, HMKW wants to reach them exactly where they already are: TikTok. In an initial test month, the aim was to find out whether this channel could demonstrably reach potential prospective students.
- Setup of a performance lead campaign
- Research and continuous development of relevant target groups
- Optimization of running ads, A/B testing of ads
- Creation of performance-oriented lead ad forms
- Weekly analysis, bi-weekly reporting appointments
- Support with contact synchronization to HubSpot via Zapier
Review and results
For HMKW, digital communication is not just part of its student offerings - it is also taking new and contemporary directions in its own communication channels. That's why it not only maintains the usual social media platforms like Facebook, Instagram and LinkedIn, but also ventures into younger platforms like TikTok. Because that's exactly where her target group sits: young people who are asking the question of what they want to do after they finish school.
So together we ventured on a 30-day test to find out:
- Whether TikTok can also be a channel for performance-driven student recruitment.
- How to spot their target audience on the channel
- What targeting in the form of ads work well.
In this test, we not only learned a lot together, but also generated results directly: A total of 86 young people indicated their interest via a lead ad form and left their contact details for further information.
We synchronized the contacts into HMKW's HubSpot CRM using the Zapier integration. This way, the new contacts could be directly passed on to the student advisory service and the new contacts could be further nurtured.
Website Relaunch of the NORDAKADEMIE
In its anniversary year - 30 years after its founding - NORDAKADEMIE is launching a new, self-confident communication that highlights the strengths of the university of business with a modern look.
The new look is intended to appeal in particular to the young, technology-savvy, health-conscious and environmentally aware target group of students - Generation Z. But NORDAKADEMIE also presents itself to (cooperating) companies as a modern university and innovative partner in the training and further education of its young specialists and managers.
In addition to the visual component, the performance of the website and the customization options of the individual modules are also in the foreground. The goal is to program user-friendly and easy-to-use modules that nevertheless have a high complexity of setting options for the editor.
- Programming custom responsive modules for use in HubSpot's drag-and-drop editor.
- Creation of multiple HubDB tables and programming of the corresponding overview and detail pages
- Consideration of the different data sources
- Moving new and existing content to the new format
- Migrating the blog content
- Updating the forms, CTAs and workflows in HubSpot
- Supporting the live launch, creating the redirects
Review and results
The new website and communication design of NORDAKADEMIE inspires not only its own employees, but also interested parties, students and cooperation partners.
With the relaunch, the website became a sales machine and now generates more visitors every month, more leads through various marketing funnels.
former Lead Product Marketing Manager