The Quiet Power of Saying No to a Good Opportunity

Most strategic mistakes aren't about saying yes to bad opportunities. They're about saying yes to too many good ones.

The opportunity cost question

For every yes, what are you implicitly saying no to? If you can't answer in one sentence, you haven't thought about it carefully enough.

Why this is hard

Saying no to something good feels like loss. Saying yes to everything good feels like progress. Only one of those is actually true.