OUR DESIGN DEFINITION
The Face Of Your Company
The term 'design' is quite abstract for many people. Understandably so, as it encompasses a very broad range of use cases. At Pinetco, we always like to define design as the face of a brand or a company. It is the first impression a new customer or prospect gets of your company or service, and as we know, first impressions cannot be repeated.
Therefore, smart design is one that is aesthetically pleasing, distinctive, and aligned with your identity. Additionally, poor design can significantly impact the conversion rate on your website, directly influencing business success. In the digital realm, users are typically very quick to navigate, making the initial glance at a website crucial. Design plays a central role in many of our projects and can encompass various media and application possibilities.
Our Graphics Portfolio
WHAT WE VALUE
The Secret of Great Design
We always ask ourselves the central question: Who is your target audience, who do we want to address? Different customer groups feel engaged by different approaches. This is exactly what needs to be considered in design. Good design simply strikes "the right tone".
Form follows function
Often said and still true: "form follows function". Although this design principle originally comes from product design, it can be perfectly applied to web and user interface design.
We don't design for our clients so that we can add a dazzling new project to our agency portfolio. We don't give a hoot about alleged trends or overblown artistic development.
Focusing the User
Do they understand the user guidance and navigation elements? Are important buttons and forms quickly recognizable and easy to use? Is the structure and graphic presentation of the content logical and helpful for them?
Good design is therefore much more than just beautiful. It serves you and your company because it inspires your target group and thus ensures growth.
Redesign: When do I need a new design?
Design always communicates something. As Paul Watzlawick would say: "You can't not communicate". So the exciting question is, what does your current design communicate and are you happy with it?
However, a new design is not always a one-size-fits-all solution to all problems. Sometimes there is a problem with completely different things. For example, you can have the most beautiful web design in the world - but if nobody can find your site via Google, it won't help much. In the same way, you don't have to jump on every current trend as long as you have a timeless, flexible design.