Case Study with Land Data

Marketing and image boost - everything from a single source



The mission

LAND-DATA is a top dog in financial accounting for the agricultural sector. With digital solutions for the agricultural office, the company offers innovative alternatives to conventional paper-based accounting and thus supports agricultural accounting offices, tax consultants and farmers. 

The existing marketing measures and the old corporate design no longer really meet today's requirements. In addition to a brand relaunch, we are implementing a new image and marketing concept that emphasizes the company's position in relation to its competitors.

testimonial Anfuehungszeichen
We have been working excellently with Pinetco for 3 years. Their wealth of ideas has given us a real boost. Together we have developed a new marketing strategy, designed a new website, created a new logo and much more. The whole team is very professional, goal-oriented and also extremely nice. I am glad to have Pinetco at my side.

Volker Meisterjahn

Managing Director



The challenges

A relaunch is required for an established, strong brand. A sure instinct is required here: we build a bridge between tradition and innovation so as not to jeopardize the brand's recognizability and at the same time create a modern, contemporary branding. After all, the new design has to be applied uniformly to a wide range of media.

The design includes

  • Website
  • Business cards and stationery
  • Winter jackets
  • Trade fair stand
  • advertising material
  • information material
  • presentations


The successes

Who says accounting can't be sexy? LAND-DATA GmbH's new branding has been well received and is establishing itself successfully on the market. This can be seen, among other things, on Facebook with an increase in likes from 801 to over 4,900

Thanks to the harvest! The changes to the website are also bearing fruit. The number of backlinks has risen from around 30,000 to 60,665. The range of keywords for which the site can be found is also expanding sensibly and is supported by various online marketing measures.

Want to get a new digital business idea off the ground?

Then let's talk! We'll build your rocket and give it a good boost for take-off!


Kaja Braun

Managing Director