18.562

Automatically
sent emails

4 weeks

for the set-up

10,38%

Click/open rate

B2C Success with HubSpot: Converting fair Contacts into Customers

Imagine sending a lovingly packed sample package two days after the trade fair and instead of silence, the recipient receives a warm, personal e-mail in their inbox: "Your sample is on its way - do you have any questions? Let's talk on the phone!" A single click on the meeting link is all it takes to schedule a consultation. Can you feel the spark when someone takes care of you like that?

 

We deliberately avoided complicated forms in this initial phase. Instead, we relied on lean nurturing workflows, smart meeting links and active lists for segmentation. This left our heads free to respond to each individual inquiry in an appreciative manner.

 

Today, the team can see at a glance who has just received a sample package, who has booked an appointment and where a friendly reminder would be useful.

 

Can you already see yourself closing your laptop after your next trade fair, relaxed in the knowledge that not a single conversation will be lost?

Logolini has taken this step. Are you ready to do the same?

Anführungszeichen testimonial
The collaboration was consistently positive: the employees were extremely competent, committed and supported us at all times. We particularly appreciate the professional approach and the customized solutions that have helped us to achieve our marketing goals. We continue to enjoy working with Pinetco and look forward to many more marketing successes.

Florian Fickenscher

CEO

florian-fickenscher.1024x1024

How can you follow up on targeted leads and roll out effective marketing measures?

In just four weeks, we built a completely new HubSpot setup together with Logolini: automated nurturing workflows, meeting links and segmented active lists now ensure that every trade fair lead is addressed precisely - from the dispatch of the sample package to personal consultation. We integrated all the wishes of the Logolini team directly into the solution. After the go-live, we continued to develop the HubSpot instance, refining workflows and scaling the marketing measures step by step.
Steps to success
Products used
56

Kick-off meeting for process discussion

Kick-off meeting with Logolini to discuss the process, lay the foundations for a custom-fit HubSpot setup and coordinate all requirements at an early stage.
Service-icon

Analysis of the requirements

Identification of Logolini's specific requirements and objectives with regard to its marketing and communication measures.
icon 1

CRM onboarding in HubSpot

CRM onboarding in HubSpot to create a structured database for further lead approach and to effectively track automated processes.
45

Creation of marketing e-mails

Create targeted and personalized marketing emails that are seamlessly integrated into HubSpot's automated workflows.
2

Conception of the nurturing workflows

Conception and implementation of nurturing workflows that, among other things, automatically accompany trade fair leads through to consultation.
79

Training from Logolini

Training Logolini to use the new HubSpot instance efficiently and to maintain workflows and lists independently.
icon 3

Support during the live walk

Accompanying the go-live in order to test the individually developed workflows, lists and e-mail processes directly and to finalize them to Logolini's requirements.

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Our funnel optimizations for Logolini

Often, some steps of the funnel are already in place, and we take care of connecting all the steps and expanding them where measures are still lacking. In the case of Logolini, it was the second and third steps “prospects” and “customers”.
funnel-grau-01

Strangers

Goals
Increasing visibility
Marketing measures
Trade fair participation, marketing and content hub
funnel-2

Prospects

Goals
HubSpot for Marketing
Marketing measures
Nurturing workflows for trade fair leads, HubSpot mobile app and contact forms
funnel-3

Customers

Goals

Convert more prospects to order

Marketing measures

HubSpot for Sales, updating forms and workflows in HubSpot

funnel-grau-04

Fans

Goals

Retain customers and receive recommendations

Marketing measures

Personalized content, knowledge database, loyalty campaigns

What could such a project look like at your company?

Tell us about your dream - we'll make it a digital reality.

Initial consultation
Barbara Buchholz

Barbara Buchholz

Managing Director

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