Case study with NORDAKADEMIE

Website relaunch with HubSpot

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NORDAKADEMIE

New design and improved website

In its anniversary year - 30 years after it was founded - NORDAKADEMIE is launching a new, self-confident communication campaign that highlights the strengths of the business school with a modern look. 

The new look is intended to appeal in particular to the young, technology-savvy, health-conscious and environmentally aware target group of students - Generation Z. But NORDAKADEMIE also presents itself to (cooperating) companies as a modern university and innovative partner in the training and further education of its young specialists and managers.

In addition to the visual component, the performance of the website and the customization options of the individual modules are also in the foreground. The aim is to program user-friendly and easy-to-use modules that nevertheless offer a high level of complexity in terms of setting options for the editor.

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NORDAKADEMIE communication is given a comprehensive new look and feel for the target groups of today and tomorrow.

Ado Nolte

Head of Marketing & Sales

Ado Nolte

DESIGN AND FUNCTION

The initial situation

NORDAKADEMIE created an elaborate and new UX design for the website, which was to be implemented within a few months.
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Our services

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    Programming of individual, responsive modules for use in HubSpot's drag-and-drop editor
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    Creation of several HubDB tables and programming of the corresponding overview and detail pages
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    Consideration of the various data sources
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    Moving new and existing content to the new format
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    Migration of the blog content
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    Updating forms, CTAs and workflows in HubSpot
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    Supervision of the live operation, creation of redirects
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BACKGROUND KNOWLEDGE

About NORDAKADEMIE

NORDAKADEMIE University of Applied Sciences is a non-profit public limited company directly supported by well-known companies and the employers' association NORDMETALL. With over 2,500 students, NORDAKADEMIE, founded in 1992, is one of the largest private universities in Germany offering face-to-face courses. Top positions in the CHE university ranking and the seal of system accreditation confirm the excellent quality of teaching and study conditions at the university.

The NORDAKADEMIE Campus Hamburg was founded in 2013 and is located in Hamburg's Dockland directly on the River Elbe. The part-time Master's degree courses, continuing education courses and certificate courses are organized from there, so that course participants can enjoy the beautiful Hamburg harbour panorama during lectures and seminars. Together with universities in Germany and abroad, NORDAKADEMIE also runs a part-time doctoral program with a focus on economics.

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Kaja Braun

Managing Director

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