“Thinking about design is hard, but not thinking about it can be disastrous.“
The term "design" is quite abstract for many people. Understandable, because there is simply a very wide range of applications. At Pinetco, we always like to define design as the face of a brand or a company.
It is the first impression a new customer or prospect has of your company or service. And, as is well known, this cannot be repeated.
Therefore, a smart design is one that is aesthetic, distinctive and suits you. In addition, a bad design can have a significant impact on the conversion rate on your website, for example, and thus have a direct impact on business success.
Especially in the digital universe, users tend to be very jumpy, which is why the first look at a website is often decisive.
Design plays a central role in many of our projects and can affect the most diverse media and application possibilities.
We therefore always ask ourselves the central question: Who is your target group, whom do we want to address? Whether a design should address Grandma Liesbeth or truck driver Klaus, that makes a big difference. Or can we imagine a design for Klaus with a scattered flower look? Good design simply "strikes the right note".
form follows function
We do not design for our clients so that we can reflect a new dazzling project in our agency portfolio. We don't give a damn about alleged trends or aloof artistic development.
We focus on the user
Design always communicates something. As Paul Watzlawick would say: "You can't not communicate". So the exciting question is, what does your current design communicate and are you satisfied with it?
However, a new design is not always the blanket solution to all problems. Sometimes completely different things are lacking. For example, you can have the most beautiful web design in the world - if nobody finds the page via Google, it doesn't help much. In the same way, you don't have to jump on every current trend as long as you have a timeless, flexible design.
Tell us about your requirements and we will get back to you.
© Copyright 2023 Pinetco GmbH